CFO Alliance Appoints Samantha “Sam” Lambui as SVP, Member Experience & Ecosystem Strategy

BERWYN, PA — January 5, 2026 — CFO Alliance, the leading executive community and ecosystem for senior finance leaders, today announced the appointment of Samantha “Sam” Lambui as Senior Vice President, Member Experience & Ecosystem Strategy, a newly created role on the organization’s senior leadership team.

The appointment reflects CFO Alliance’s continued investment in deepening the value it delivers to CFOs, partners, and the broader finance ecosystem as the organization enters 2026 with strong growth momentum.

In her role, Lambui will be responsible for shaping and scaling the end-to-end CFO Alliance experience — from how members engage with programming and peers to how partners are integrated into a trusted, high-impact ecosystem. Her mandate includes strengthening alignment across stakeholders, elevating execution, and ensuring CFO Alliance continues to set the standard for relevance, quality, and outcomes in the CFO community.

“CFO Alliance has always been built around one core belief: that meaningful outcomes for CFOs come from trusted relationships, thoughtful experiences, and a well-orchestrated ecosystem,” said Nick Araco, Founder and CEO of CFO Alliance. “As we look ahead to 2026, it has become clear that we need a senior leader fully focused on member experience and ecosystem strategy. Sam brings the exact combination of strategic insight, operational discipline, and relationship-driven leadership required to help us scale without losing what makes CFO Alliance special.”

Lambui brings extensive experience building and leading high-impact initiatives at the intersection of strategy, stakeholder engagement, and growth. Throughout her career, she has worked closely with senior executives to design experiences and programs that drive long-term value, alignment, and trust — skills that are increasingly critical as CFO Alliance expands its footprint.

In this role, Lambui will work directly with CFO Alliance members and partners to:

• Enhance the overall member journey across programs, discussion-driven  content, and community

• Strengthen member engagement in ways that are authentic and outcomes-driven, especially in a world where AI is replacing human-to-human interaction

• Identify new opportunities for collaboration and innovation within the CFO Alliance ecosystem

• Ensure the organization scales with intention, preserving the quality and credibility it is known for

“CFO Alliance sits at a unique intersection of leadership, insight, and community,” said Lambui. “I’m excited to work closely with members and partners to build experiences that are not only compelling, but genuinely valuable — experiences that help CFOs navigate complexity, make better decisions, and build stronger relationships and organizations.”

The creation of the SVP, Member Experience & Ecosystem Strategy role underscores CFO Alliance’s broader strategic focus on execution, experience, and ecosystem alignment as finance leaders face an increasingly complex operating environment.

“As the role of the CFO continues to evolve, our responsibility is to evolve alongside it,” Araco added. “This appointment is about positioning CFO Alliance — and our members — for the next chapter, especially now, when peer relationships are more valuable than ever.”

About CFO Alliance
CFO Alliance is a premier executive community for senior finance leaders, connecting CFOs with peers, insights, and partners to help them lead with confidence in an increasingly complex business environment. Through curated peer experiences, strategic partnerships, and a trusted ecosystem, CFO Alliance helps finance leaders drive impact inside their organizations and across the broader economy.